It is our 10th Birthday this year so we wanted to make sure we had a ball at Crufts. The stall was super extra glittered up. I had never been to Card Factory before and went crazy on their sparkly explosions! My idea of heaven and a bit unexpected at Crufts. Think people needed sunglasses to take us all in.
It is so wonderful when new people are standing there questioning our claims that the collars are made for everyday and an existing customer comes along and joins in to vouch for the quality of our work.
I so appreciate it. Wish we could have an 'existing customers guest speaker chair' so newbies can ask them questions. Sometimes it is so hard for people to understand that our beautiful things are not fashion items. They look at us like we are story tellers. Some people want a lifetime guarantee, which it is impossible to give - we simply cannot know your dog, its habits and your own, in how you treat the dog. You can see them thinking 'See....' then along comes Mrs XXXXX with her crazy hound and shows a collar it has been wearing for 2 or 3 years looking perfect. 'Just came to say Hello, sadly do not need a new collar this one still looks lovely.' Oooh perfect timing.
Not 100% sure some of them do not think we have planted you though.
We changed it up this year with staff too. Chelsea, our Supergirl, did 3 days not her usual 5 and managed to get home and enjoy Birthday Outing fun with her friends and family. Her first in 7 years. Sitting with us at the Beefeater had lost its charm.
This gave you all a chance to meet other Pack members Jo, Mary and Connor. It was a bit of a shock to them all at first how crazy busy it is but once that passed they took a deep breath and jumped in.
We launched a two new lines at Crufts Leopard Rose and the Flower Garden; our Spring collection 2015...This year to celebrate our birthday we have taken our inspiration from our favourite pick of our clients bespoke choices. Leopard Rose was inspired by the wonderful Rubie and Flower Garden by the lovely Maisie Moo.
So thank you all again for your support and loyalty and love of our brand
Rather than waffling any more I thought I would simply let the wonderful pictures tell the story.
|Bessie & Sterlin|
|Sterlin Flying the Flag - what a star!|
|Rosie Precious in Crystal Palace|
|Darcey is a dream in her Chocolate Orange Bow|
|Winston in Safari|
|Woody is a dream as a Pirate - Yo Ho Ho!|
There were of course so many other pack members but these are the ones who sent us pictures - if we get anymore I will add. Thank you so much to everyone who came and bought and left so happy!